We’ve led revenue-driving partnerships from Series A to IPO
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IPO
Series C, $35M
Series D, $100M
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IPO
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Enterprise CRM
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Series A, $1.9M
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Acquired
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Self-funded and profitable
Seed, $4.4M
Get strategic clarity on the right partners, right actions, and the right timing to drive partner growth.
- Evaluate partner journey
- Ideal Partner Profile (IPP) interviews
- Insight report outlining partner potential and prioritization
- Actionable 30/60/90-day roadmap
Partners are ready to take action once value is clear and aligned, with joint messaging and tools that make it easy to sell.
- Joint value proposition defined
- Activation and onboarding strategy
- Sales + enablement resources (battlecards, objections, cheat sheets)
First campaign live and a roadmap to scale
- Execute and launch co-marketing campaign
- 6–12 month co-marketing + co-selling roadmap with top partner(s)
By focusing on our network of accountants and bookkeepers, we’ve built a scalable, high-trust acquisition strategy. With a structured approach and strong data insights, we’re set up for long-term success."
Over 30 years of combined SaaS specialist experience in the challenges of partnerships and ecosystem led growth across many key partner types.
We act as an extension of your team, bringing on-demand playbooks and execution without the overhead or ramp-up time.
We’re constantly talking to GTM leaders, running roundtables, and learning from the field – meaning we're plugged into what's working right now for companies like yours.
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We act as an extension of your team, bringing on-demand playbooks and execution without the overhead or ramp-up time.
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10+ years partnerships leader who scaled Shopify’s partner program across the US and UK.
Lauren also led Sendle’s Canadian market expansion, growing it to a $3M run rate in 18 months. Her deep expertise in channel strategy helps teams unlock high-leverage partner opportunities fast.
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10+ years building and scaling integration and tech partner programs.
Francisco has led strategic alliances and co-selling at Aircall, Thinkific, and Responsive AI, driving measurable growth through embedded marketplaces, API strategy, and ecosystem design.
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10+ years advising and executing 25+ SaaS companies between $5–$100M revenue scale new acquisition channels.
Michelle has also led partner marketing programs for high-growth teams, helping drive ROI through smart, scalable execution.
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